Master the Art of Negotiating as a Home Seller

Whoever negotiates best will be in the best position to sell their home for top dollar, so here are a few tips that will help you negotiate with buyers.

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When your home is on the market and you have an offer potentially coming in, what is the most important thing you can do? Prepare to negotiate. He or she who negotiates the best will be in the best position to sell quickly and for top dollar. That being said, here are a few helpful tips you can follow before negotiations start so you can get a feel of how they’ll play out: 1. Check if the buyer has been qualified to buy a home. One of the first questions you must ask them is if they’ve been qualified through a certified lender. 2. Ask the buyer if they’re working with professional, licensed agent. If so, that’s good news because you can cross most of the t’s and dot most of the i’s to make sure all parties are protected. 3. See how long the buyer’s been looking for a home. If yours is the first home they’ve looked at, you might want to beware because most buyers don’t buy the first home they look at. 4. Ask if they’ve been approved to buy. It’s one thing to speak with a lender; it’s another thing to actually have at least a pre-qualification letter. Even better than a pre-qualification letter, though, is a pre-approval letter, which means all stipulations have been removed and that buyer is ready to buy your home right now. 5. Find out if they’re a contingency buyer. This means whether or not they already have a house they need to sell before they can buy your house. 6. Ask the buyer if there’s any urgency involved. Do they need to move in next week or four years from now?

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Be prepared, know your facts, get everything in writing, and create a win-win situation.

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Once you get past these tips and find that you have a ready, willing, and able buyer, it’s time to negotiate. Here are some of the negotiators you’ll deal with: 1. The “High Authority”—This is the type of buyer who brings their dad, grandpa, or some other third party who will act as the higher power to negotiate against you. 2. The “Nibblers”—The nibblers keep negotiating and don’t stop. The best way to protect yourself against them is have everything in writing and know your position so you can stay strong. 3. The “Good Guy/Bad Guy Tandem”—This is usually a husband-and-wife team—one acts as the good guy while the other acts as the bad guy. The buyer can also pull this act off with their agent. The way you protect yourself against this strategy is to have everything in writing and meet with all parties at one time to discuss every topic at hand. 4. The “Would You Take That?” negotiators—These are the people who just throw out numbers and offers. 5. The “Guilt-Trippers”—These people will try to guilt-trip you into accepting their offer by telling you about their past hardships—be they real or fabricated. There’s a lot of money on the line in a home sale, so again, stay strong Once your offer comes in, be prepared with a counteroffer. You don’t want to wait more than a day or two, because your buyer might get anxious and move on with their home search. Remember, when it comes to negotiations, be prepared, know your facts, get everything in writing, and create a win-win situation. That last tidbit is a hallmark of mine so everyone can walk away from the table with something they’re happy about. If you have any questions about negotiating or you’re thinking of buying or selling a home in the Raleigh area, don’t hesitate to give me a call or send me an email. I’d be glad to help you.

What Does Listing For Sale by Owner Truly Cost?

Are you thinking about listing your home For Sale By Owner? If you are, don’t forget to consider the true costs of taking this route.

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If you’re considering listing For Sale By Owner (or FSBO), I’ve got some key information on the true cost of selling.

First, ask yourself what kind of back payments there will be. Any back payments or taxes that aren’t paid up by the time of closing will be deducted at that time.

Also, be aware that there are certain loan programs out there that don’t allow sellers to list their home more quickly than the loan was expected to be paid off. Make a call to your lender and find out if you’ll be subject to any prepayment penalties before you list.

What about carrying costs? On my team, we pride ourselves in selling as quickly as possible. However, some FSBO sellers may find their listing sitting on the market for weeks or even months. If this happens to be the case, you’ll need to factor in the carrying costs. These costs are what you will need to pay to hold your listing on the market.

These holding costs can include mortgage payments, taxes, routine maintenance, and more, so be careful.

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Is it truly going to benefit you to go it alone?

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Next, don’t forget about closing costs. Many sellers, especially FSBO sellers, don’t realize that closing costs are going to be deducted from their bottom line. Listing your home on the market doesn’t happen for free. You will also need to think about the costs of preparing your home for the market.

Think about what you’ll need to do to get your home ready for listing. How much is it going to cost you to make sure your home looks as good as possible? Depending on the condition of your home, this can be very costly.

If you are a FSBO seller, you’re going to have to outsource a lot of costs at closing. Take your bottom line into account. Is it truly going to benefit you to go it alone?

If you have any other questions, would like more information, or want to learn how we could help you sell your home quickly and for top dollar, feel free to give me a call or send me an email. I look forward to hearing from you soon.


What You Need to Know About Selling Your Own Home

If plan on selling your home on your own, make sure you avoid these seven “For Sale By Owner” mistakes.

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If you’ve decided to list your home as “For Sale By Owner,” congratulations. It can be a challenge, but there are a few people out there who can do it.

That said, according to the National Association of Realtors, 90% of all homes that were sold last year were represented by an agent, Realtor, or real estate professional.

Of the 10% that were FSBO properties, just over 50% of them were a shorthanded transaction, meaning the owner sold their home to a friend, family member, or someone they knew. Of the remaining 4%, about 2% successfully sold on their own, while the remaining 2% pulled their homes off the market.

There are seven common mistakes that you should try to avoid if you plan on selling your home by yourself:

1. Pricing your home inaccurately. This is the No. 1 mistake most FSBO sellers make. Test the market data to make sure that your list price is effectively positioned in the market.

2. Not preparing your home for the market. Many FSBO sellers just put their home on the market and hope for the best. Unfortunately, in today’s market buyers are looking for turnkey properties or homes that have been prepared as best as they can be.

3. Not marketing your home correctly. Most FSBO sellers don’t have the understanding or wherewithal to market a home properly. Marketing is one of the most important parts of selling your home these days.

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Marketing is one of the most important parts of selling a home.

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4. Not understanding the paperwork. There is a lot of money on the line. If you don’t dot your i’s and cross your t’s, you could be putting yourself in a harmful situation from a liability standpoint.

5. Not understanding the proper terms and conditions. When speaking with buyers or industry professionals, you may agree to terms that you don’t understand, which can put you in a negative financial situation.

6. Saying the wrong thing at the wrong time. Just because you did a repair doesn’t mean you have to bring it up. As long as it’s not an active issue, you are protected. You don’t have to talk about what happened when the house flooded or the foundation crack that you’ll repair.

7. Overlooking details. Some FSBO sellers are simply not educated on the process. There are many steps involved in a successful home sale, and an overlooked detail could cost you tens of thousands of dollars.

Avoid these seven mistakes and you may be one of the successful FSBO sellers in 2017.

If you have any other questions or you are interested in working with an agent to sell your home, just give us a call or send us an email. We would be happy to help you!